Volume IV
Events & Incentives
Occasions and corporate programmes designed to do real work.
Occasions and corporate programmes designed to do real work — experiential events, incentive travel, and executive programmes built around the people in the room rather than the room itself. This volume covers how such programmes are designed, delivered and measured.
Frameworks in this volume
- Maison Emerald FrameworkThe Maison Emerald Incentive Travel LadderFive ascending levels at which an incentive trip creates value, from the reward at the base to belonging at the top.
- Maison Emerald FrameworkThe Maison Emerald Broker Motivation PyramidFive levels of what actually motivates brokers on an incentive programme, from the tangible reward at the base to recognition at the apex.
- Maison Emerald FrameworkThe Maison Emerald Programme EcosystemThe model for how a single incentive programme is delivered, with one programme office managing every supplier relationship.
- Maison Emerald FrameworkThe Maison Emerald Broker Engagement LifecycleThe ten-stage, end-to-end process view of an incentive programme, from the first strategic decision to reconciliation and into the next cycle.