Glossary
Virtuoso Preferred Partner
A hotel, cruise line, tour operator or destination specialist that meets Virtuoso's criteria and has agreed preferred terms, extending amenities and recognition to bookings placed by an affiliated advisor.
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Preferred partners are the companies on one side of the Virtuoso network: hotels, cruise lines, tour operators and destination specialists that meet Virtuoso’s criteria and have agreed preferred terms. For hotels, this is the part most travellers care about. A Virtuoso preferred hotel has agreed to extend a defined set of amenities and recognition to bookings that come through the network.
A property is either a preferred partner or it is not. Participation is specific to the property, and it can change. A brand being broadly associated with Virtuoso does not guarantee that every property under that brand participates.