Volume 0
The House
The advisory relationship, private and family offices, founder and family travel, and the philosophy of how Maison Emerald works.
How Maison Emerald works, and why it is built like a house rather than an agency. This volume covers the advisory relationship, the network behind it, and the way private clients, founders, family offices and private offices are looked after through a single point of contact.
Essential reading
Our Network
Through its network, Maison Emerald accesses Virtuoso, hotel preferred partner programmes and Forbes-rated properties worldwide, with benefits where available.
What Does a Luxury Travel Advisor Actually Do?
How the luxury travel advisor role actually works: what it replaced, how advisors are paid, what they should never claim, and when you genuinely need one.
Frameworks in this volume
- Maison Emerald FrameworkThe Maison Emerald Network ModelRelationships, then recognition, access, execution and outcome — how the house turns relationships into client outcomes.
- Maison Emerald FrameworkThe Maison Emerald Transaction to Trust ModelFive levels a travel relationship moves through — Transactions, Benefits, Knowledge, Judgement and Trust — from someone making a booking to someone placing long-term trust in an advisor.
- Maison Emerald FrameworkThe Maison Emerald Advisor Value LadderFive ascending rungs of advisor value — Access, Coordination, Recognition, Judgement and Crisis handling — showing where an advisor stops being optional and starts being decisive.
- Maison Emerald FrameworkThe Maison Emerald Travel Complexity IndexSix drivers that score how complex a journey really is — destinations, logistics, party, access, risk and time-sensitivity — resolving to a Low, Moderate or High band. Advisor value rises with the score, not the budget.